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Ted Baker is one of the fastest-growing leading lifestyle brands in the UK. Its collections have expanded rapidly since its beginnings as a menswear brand in Glasgow in 1987. Today Ted Baker offers a wide range of collections including: Menswear, Womenswear, Global, Endurance, Accessories, Teddy Boy, Teddy Girl, Teddy Baby, Fragrance, Skinwear, Footwear, Eyewear and Watches. After signing three new territorial license agreements, Ted Baker continues it's global expansion with the opening of stores in Hong Kong, Singapore, Bangkok and two in Dubai before Christmas 2006, with plenty more planned for 2007. From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased - something that gained the quickly growing brand the title of 'No Ordinary Designer Label'. Everything produced under the Ted Baker name has his personality woven into its very heart. As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one...primarily by word of mouth and out of the ordinary marketing. Ted remains one of the only brands to be built into an international designer label without an advertising campaign. The future of Ted Baker is additional steady and considered GROWTH! And always wanting to be Better! Better! Better!
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