Susan and Michael James founded Smarty Toes to help gentlemen match dress socks faster and with guaranteed accuracy. These premium quality socks have the color of the sock spelled out and woven into the toe. Socks are more easily matched to their mate and to one's attire. Smarty Toes socks are specifically dyed to ensure durable, long-lasting color. The socks are a blend of 80% cotton, 17% nylon and 3% spandex.