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Over a decade ago, SmartWool entered the marketplace as a natural in a plastic world. SmartWool was instantly different simply by questioning the wisdom of modern ways - namely the philosophy that synthetics were best. They chose merino wool as the performance fiber of choice for its performance and comfort, and the fact that it's a natural, renewable resource. If imitation is the sincerest form of flattery, it worked. After pioneering and perfecting its use in performance products, today many other brands are following their lead. Back then less than 5 percent of all performance socks used wool, today wool is used in more than 70 percent of all performance socks. Yet, SmartWool continues to be different by just being themselves and how natural is that? Why SmartWool? While other manufacturers were busy cementing their equity in synthetics, they have always believed the best performance fiber is a natural one. Wool works better than any other fiber across more weather conditions and is entirely renewable, growing back on the same sheep, year after year. Their natural breathable fibers transport moisture off the skin faster than any other material on the market. Their sheep come in for their annual haircut and then roam free for the remaining 364 days of the year, creating a viable, sustainable industry year after year. Their 'Smart' process makes their fibers itch free and easy to wash and dry. Lastly, SmartWool products are naturally odor free without adding harsh chemicals or heavy metal overlays.


I love these Smartwool socks!
By Meliss, from Chattanooga, TN | March 03, 2014

I've been wearing Smartwool socks for years and was delighted to find they had colored ones! I love the color and they fit perfectly and allow my feet to breathe

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Warm comfortable socks
By rhh, from Colorado | March 01, 2014

Bought these for my son and husband, socks are warm but not stuffy, padding is nice.

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Smartwool Socks
By Amber, from Colorado | February 27, 2014

I started buying Smartwool socks because I had a gift card to use and needed socks. I was annoyed with most of the socks I had purchased recently because of comfort and quality issues. Smartwool has been the best upgrade in socks I could hope for (only downfall is the price). They are comfortable, warm, hold up well and are very cute. The Floral Scroll are my 5th pair of Smartwool and they are as expected. They aren't knee highs or low cut - they just come up a few inches up your leg which is perfect for me. This particular pair is a little heavier than some of the other Smartwool socks I own but not so thick to be uncomfortable in any of my shoes. Overall a great pair of socks.

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Great Running Socks
By Kelly, from Ashland, OR | February 26, 2014

Thin and comfortable running socks.

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More Like Seconds
By Sue, from Upper Peninsula Michigan | February 21, 2014

Basically I like the socks but all four pairs were snagged along the back fold. This is not a seam but damage done to them either during production or afterwards. I live in a small town and it is more of a hassle to return them then to just wear them. I will not buy this brand again as I question their quality control.

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