Shoebuy Insider on Skechers Shoes
What do Britney Spears, Wayne Gretzky, and Kim Kardashian all have in common? They all sport Skechers. Bursting onto the shoe scene in the mid-90's with its "It's the 'S'" media campaign, Skechers originally aimed to create quality
boots, sneakers, and
skate shoes. Nearly twenty years later, the Skechers brand achieved that goal and much more. With innovative
dress,
casual, and active designs for women, men, teens, and children and an impressive selection of styles from
fitness shoes to
sandals,
boots, mules, and
boat shoes, Skechers, commonly misspelled Sketchers, is now a shoe industry stalwart. Skechers continues to provide new, cutting edge footwear, such as its leadership of the
toning shoes category with its launch of
Skechers Shape Ups.