With all the over-built, over-hyped products out there, its pretty hard to find comfortable shoes that you can live with. Then Simple was started, your stereotypical, anti-stereotype brand offering good shoes and a big dose of reality. About a gazillion pairs later... give or take a few... they managed to learn a few things. Well, actually a lot of things. And none more important than this: HOW they make their shoes is just as important as WHY they make them. That means finding more sustainable ways of doing business so they can make a gazillion more. Which pretty much is where they are today... at the crossroads of here and now, aware of their responsibility to the planet while trying to pay the bills. The nice little shoe company getting in touch with its inner hippie. Sometimes their progress is notable while at other times the improvements are harder to come by. The important thing is they are committed to making their product 100% sustainable. Finding materials and processes that make their products sustainable is a method they call Green Toe. It isn't a magical formula, or a cure. It is a compass that, they hope, points to a bright green future. Progress in Green Toe is measured with a scale called good, better, best. The best category represents their most sustainable shoes and bags and sets the bar for the rest of the line. Moving forward these same innovative materials and constructions will be found in the good and better categories, raising the bar for the best products.