In 1965, they were the original pioners. Today, Sierra Designs is renowned as one of the leading outdoor brands; a company that is filled with authenticity, experience and passion for the outdoors. Most importantly, an established, heritage brand that supports specialty retail. Their vision, or as they call it here, our big hairy audacious goal (BHAG), is to have at least one Sierra Designs product in the hands of every outdoor enthusiast so they can live out their personal dreams of being outdoors. Their mission everyday is to use experience, mountain lifestyle and sustainability learnings to create innovative and authentic products that fuel passion for the outdoor journey. Sierra Designs believes, it's not about the product, it's about the experience. They make the most reliable, innovative product where form follows function and necessity is the mother of invention. But when you use and know their brand, you'll see the difference. Every innovation has an "ah ha" that will deliver a guaranteed brand promise, no matter where you are in the wilderness or life. They are connectors. They model and design product for high-performance adventures, but make it attainable for enthusiasts. Their goal is to inspire the next adventure whether it's in the mountains of Patagonia, desert of Escalante, or a nature hike in Redwood National Park. They are the authority on outdoor gear and apparel - a reliable and trustworthy friend. At Sierra Designs they are inspired by everything around them - mountain vistas and shimmering lakes, climbing routes and hiking trails, and the passion to protect where we play. They seek out paths that haven't been taken and have fun every step of the way. Their mantra is to incorporate ethical, sustainable and competitive business practices that reflect our commitment to the environment and community. They enable a creative work environment that fosters personal growth and individuality.