SAS Shoes Philosophy: It goes back to a time when ambition was clearing fields and crafsmanship was building farms... when eggs came from the chicken house and milk from the family cow. This was a time when, if you made something poorly, word of mouth would put you of business before you ever got started. We think the same should be true today. We believe no matter how much self-promotion we might do, it would be no good if customer satisfaction was not built into our products.