|
The Dog's DNA is derived from the original Rocket Dog Breeders: two footwear industry veterans with over 40 years combined experience in designing and marketing shoes for brands such as Candies, Esprit and Sam & Libby. One of the original breeder's speedy dog, Max (known for running at high velocity), was the inspiration behind the name and the logo 'Rocket Dog'. Ready to pursue a dream of making young-minded footwear and clothing, the original breeders' first attack with Rocket Dog was a cork-bottom/jute-upper sandal produced in southern California in 1997. The sandal debuted in San Francisco, South Beach and Los Angeles and was an instant success-- the Number One sandal of the season. Rocket Dog was officially launched! The breeders later reinvented the street/surf footwear business by redesigning the use of a compound called E.V.A. with an all-rubber sandal they named "Horny Corner," after a surf spot in Huntington Beach. The Horny Corner also saw enormous success and Rocket Dog became a "must have" for every young girl.
|
