Although the Rider brand started off specializing in After Sport Footwear in 1996 (1986 in Brazil), it presently offers a much larger variety of sandals for everyday leisure. Rider continues to produce After Sport Footwear packed with the latest tech features and now it makes additional styles of the same unrivalled quality in slides, flip flops, and casual sandals too. Rider has added the lifestyles of Casual and Beach with After Sport to form a total of 3 lifestyles. Not only that, Rider currently has 8 featured technologies to maximize the comfort, support, and aeration of each sandal. No longer is Rider just a sandal for kicking back after playing hard. The new Rider is also about fitting your way of life.