prAna, an ancient Sanskrit word for breath, life and vitality of the spirit, has helped guide the founders actions and lift their aspirations since day one. prAna started in 1992 making clothing that worked well for climbing and yoga. It turned out that the clothing worked well for lots of other passions too.
Today, prAna creates versatile, stylish, and sustainable clothing and accessories that you can wear during every activity, every adventure, every day. They base their designs on their own experiences. The people behind prAna are more than makers, they're doers‒yogis, climbers, and world travelers‒and they use their knowledge to make clothes that look good and play hard.
prAna…Design that set you free.