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Patagonia


Shoebuy Insider on Patagonia

To say that Yvon Chouinard and the fine folks at Patagonia are fond of the outdoors would be a gross understatement. Chouinard is an outdoorsman extraordinaire who enjoys kayaking and fishing and is heralded as an innovator in the climbing community. He began making his own climbing equipment to save money, a decision that ultimately led to the creation of Patagonia.

Widely recognized as an outdoor apparel industry leader, Patagonia has products specifically tailored for the demands of activities like skiing, surfing, and camping, and offers more basic product lines for the less adventurous weekend warrior. Whether your expeditions involve a jog around the neighborhood or dangling from a cliff face, Patagonia has jackets and fleeces to keep you from breaking a fashion sweat, and their variety of bags have your back on the commute or on the trail.

Only mentioning their products would tell such a small part of Patagonia's story. True to Chouinard's roots, Patagonia's focus is as much on the environment as it is on business. Upon learning his best selling climbing pitons were causing structural damage to crevices at Yosemite, Chouinard created new equipment and pioneered the clean climbing movement. Patagonia initiatives include the 1% for the planet, a group of businesses that contribute 1% of their annual sales to environmental groups, and the World Trout Initiative, a movement to help protect endangered fish. These environmental initiatives and social responsibility are just part of business as usual for a company whose mission statement reads: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis".