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Lotto Sport Italia was established in 1973 by the Caberlotto family in Montebelluna, northern Italy, the world centre of footwear manufacturing. In the 80s Lotto moved on to broaden its business base by competing among the then small group of manufacturers of football boots and clothing. The first models of studded boots were thus created and the first sponsorship agreements signed with important players and clubs. Lotto's products are famous worldwide for their quality, style and technology content - these being the key characteristics that have brought them recognition in the worlds of professional and amateur sport alike. Starting from the late 80s Lotto also created a "leisurewear" collection of men's, women's and children's footwear and clothing that delivered just what even the most demanding consumers wanted in terms of leisure-time style.
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