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Lost was born in San Clemente, California with the simple premise of not being lost in the herd of mainstream sports but rather immersed in the surfing and skating lifestyle of southern California. In 1993 the name Lost was born with founders Matt Biolos shaping boards for friends and Mike Reola distributing a small t-shirt line to core shops in the area. Today, Lost continues to thrive with the brand reaching over 35 countries around the world. With team rider feedback from Chris Ward, Pat Duffy, Jeff Ox Kargola, and many others, Lost clothing, surfboards, and accessories continues to rise above the rest.