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The Levi's® brand epitomizes classic American style and effortless cool. Since
their invention by Levi Strauss in 1873, Levi'
s® jeans have become the most recognizable and imitated clothing in the world
, capturing the imagination and loyalty of people
for generations. Today, the Levi's® brand portfolio continues to evolve
through a relentless pioneering and innovative spirit
that is unparalleled in the apparel industry. The range of leading jeanswear,
casual clothing and accessories is available in
more than 110 countries, allowing individuals around the world to express their personal style.
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