The Levi's® brand epitomizes classic American
style and effortless cool. Since their invention by Levi Strauss in 1873, Levi' s® jeans have become the most recognizable and imitated clothing in the world , capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. The range of leading jeanswear, casual
clothing and accessories is
available in more than 110
countries, allowing individuals around the world to express their personal style.