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Kenneth Cole Reaction


Kenneth Cole Reaction
Fashion Designer KENNETH COLE founded his company, Kenneth Cole Productions, with the debut of a ladies' footwear collection in December of 1982. Today, the company manufactures internationally and distributes men's and women's footwear, accessories and clothing under the Kenneth Cole, Reaction, New York and unlisted.com labels, as well as offering over 30 product categories.

Kenneth Cole's marketing savvy has earned the Company a renowned image as a forerunner of fashion and trends. His controversial advertising campaign has garnered worldwide attention for its humor and social consciousness. Every year since Kenneth Cole Productions went public in June of 1994, Kenneth Cole Productions has been on Forbes' annual list of the World's 200 Best Small Companies in America. In addition, each year as a public company, Kenneth Cole Productions is named on Business Week's list of Top Hot Growth Companies.

Known mainly for its shoes, Kenneth Cole Productions also makes stylish clothing and accessories under three brands: Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted. It also licenses the name to products such as hosiery, luggage, watches and eyewear. Kenneth Cole continues to expand, adding new lines for women and children and a men's and women's fragrance. More than 4,500 department and specialty stores carry its products. Kenneth Cole also operates about 80 retail and outlet stores, a catalog and a Web site.

Shoebuy Insider on Kenneth Cole Reaction Shoes

The Kenneth Cole brand is the result of street smarts and suave business practices. Faced with the challenge of launching a brand at a highly competitive fashion expo, Kenneth Cole chose to park a movie trailer truck in Midtown Manhattan outside the show rather than rent a booth indoors. The stunt saved money and garnered industry attention; Cole sold every pair of shoes that he brought to the show.

It should be no surprise that this style of unconventional savvy finds its way into KC's product lines, especially Kenneth Cole Reaction. Intended for the fashion focused who refuse to submit to Madison Avenue prices, Kenneth Cole Reaction's products maintain the class of the city's elite without demanding their checkbook. It's hard not to look smart strolling into a meeting in oxfords and a messenger bag, or pulling out a leather wallet to pick up the lunch tab.

But Kenneth Cole Reaction isn't just for the classy commuter. This line also has extensive offerings for those with a smaller fashion footprint. KC's children's line is the talk of the tykes, offering flats and Mary Janes for girls and loafers and casual sneakers for boys. Whether your presentations are book reports or quarterly earnings reports, the Kenneth Cole reaction line keeps sharp looks sensibly priced.