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KEDS: THE ORIGINAL SNEAKER
In 1916 Keds mass marketed the first shoe with a rubber sole. Keds' advertising agency coined the term 'sneaker' for the new shoe and an American classic was born.
The original sneaker has remained a style icon for over ninety years, loved by Audrey Hepburn, Marilyn Monroe and Jackie O and consistently celebrated by Vogue, Elle and Women's Wear Daily.
Keds' authenticity continues to attract fashion designers, stylists and the industry's foremost editors.
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