HERSTAR designs, develops and markets sports fashion footwear and apparel that appeals to women who seek a unique take on sports fashion. Forget the Jersey, Rock the pumps and a mini dress.
Originally branded under Joffrion, HERSTAR was founded by Holly and Michael Joffrion in 2007. Shoe designer Holly Joffrion created a purple and gold fashion heel, and her avid sports fan husband Michael couldn't see past it being his team''s colors. In 2011 Joffrion was rebranded into HERSTAR when Holly was searching for the right pair of shoes to wear to an Orlando Magic game. When her search turned up no results, Holly launched a full line of uniquely colored pumps representing fan's favorite teams.
Today, HERSTAR meets the needs of female sports fans across every age and demographic and is constantly adding new products to their offering to adorn sports fans in fashion forward and sexy sports attire.