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In 1907, simple and cheap sandals called alpargatas used by coffee collectors arrive in Brazil and get a factory. Inspired by Japanese zori flip-flop sandals, the plant begins to make a Brazilian version with all rubber, which was more durable, comfortable and inexpensive. Named Havaianas in 1963, they were sold in neighborhood stores and small establishments. Today, Havaianas cover the pages of top international fashion magazines making them a worldwide craze.
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