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In 1921, Guccio Gucci opened a leather goods company and small luggage store in his native Florence. Having spent years working in London's Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduced this sensibility in Italy through exclusive leather goods created and produced by the master craftsmanship of Tuscan artisans. Within a few years time, the label enjoyed such success as it attracted a sophisticated international clientele, who sought out the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. The horsebit and stirrup motifs were born of this world and have become enduring symbols of the fashion house, and of an increasingly innovative design aesthetic. Today, Gucci is one of the world's leading luxury brands. It designs, produces and distributes high-quality luxury goods, including ready-to-wear, handbags, small leather goods, luggage, shoes, gifts, fragrances and eyewear.