GoLite is a mindset, a mission, a directive. It's an ideal, a part of every spec, every concept, every design. GoLite is as much a philosophy as it is a commandment to do much more with much less. The GoLite ethos was
born in the shadows of the
Rocky Mountains in Boulder, Colorado. Founded in 1998, GoLite represents a new way to
think about how humans interact with their natural world. Today, GoLite strives to design and build the best lightweight equipment, clothing, and footwear in the world for outdoor and active adventures. By shedding the obsolete, we enhance the essential. We become free to be more efficient, more effective, and more able. Free to GoLite.
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I liked them better than I thought I would
March 05, 2013
