During the early part of last century, two German immigrants founded a small mill in Bally, Pennsylvania to manufacture men's hosiery and as a tribute to the country that adopted them, they named their company Great American Knitting Mills. From the start, Great American set out to look for "golden opportunities" in the marketplace. Ironically, the most fruitful and long lasting reward was to come from Great American's humble efforts to answer the needs of Americans hard hit by the Great Depression of 1929. Consumers wanted hosiery that would wear better and last longer than ever before, so Great American introduced a sock with a gold reinforcing yarn sewn in the toe. Before long, Americans everywhere were asking for the durable "sock with the gold toe." GOLDTOE® hosiery had emerged as one of the leading brands in America, and The Standard of Quality in the Industry. During 2002 the Company changed its name to Gold Toe Brands, Inc. Today, the GOLDTOE® brand represents more than one-half of all department store sales of men's dress socks in the United States. And in recent years, GOLDTOE® has been making its mark in new segments of the hosiery industry: in 1983, GOLDTOE® introduced a women's line, followed by a boys line in 1986 and a women's tights line in 1992.