Shoebuy Insider on FitFlop
FitFlop believes that when your feet feel great, you FEEL LIKE YOU can DO anything.
In 2006, FitFlop founder Marcia Kilgore set her mind on a mission to create the most comfortable footwear in the world. Collaborating with two British biomechanists, she created a triple-density MICROWOBBLEBOARD ™ midsole, and launched the first FitFlop sandal.
Over twenty million pairs have been sold since FitFlop first started making shoes (and they're repeatedly told - by happy customers - that FitFlop makes the most comfortable footwear in the world.)