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At FitFlop, the goal is to create the world's most efficient dual-use fashion/fitness products. FitFlops make it easier to stay in shape. Just throw them on while you're running errands, walking to work, or working around your house. Most first-time FitFlop wearers report feeling their muscles working more, while 'fitter' wearers feedback has been more toward great comfort and cushion. One woman reported feeling like she'd had a 'bum-blasting' workout after a half an hour of FitFlop-shod walking. FitFlop midsoles incorporate patent-pending micro-wobbleboardT™ technology, to give you a workout while you walk. Developed by Darren James and Dr. David Cook at LSBU, the FitFlop's unique safely -tapered midsole places varying densities of EVA under your feet each time you step, to challenge the support and balance muscles of the foot and leg.
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