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FitFlop


FitFlop believes your feet shouldn't get in the way of your DREAMS, that life is too short to not CHOOSE GREAT SHOES, and that having the right ergonomics underfoot can totally MAKE YOUR DAY.

That's why FitFlop bases everything they make on WORLD-CLASS BIOMECHANICS, and why they've ALWAYS believed (even before it was the trendy topic) that it's really COOL to be COMFORTABLE.

WEAR THE SHOES. RULE THE WORLD™.


Shoebuy Insider on FitFlop

FitFlop believes that when your feet feel great, you FEEL LIKE YOU can DO anything.

In 2006, FitFlop founder Marcia Kilgore set her mind on a mission to create the most comfortable footwear in the world. Collaborating with two British biomechanists, she created a triple-density MICROWOBBLEBOARD ™ midsole, and launched the first FitFlop sandal.

Over twenty million pairs have been sold since FitFlop first started making shoes (and they're repeatedly told - by happy customers - that FitFlop makes the most comfortable footwear in the world.)