Eye Design's one simple goal: "Provide the latest fashion sunglasses for men and women at an exceptional quality and value". Eye Design's success lies in its ability to quickly identify emerging trends in today's ever changing fashion environment. A Product Development team consistently introduces new shapes, colors and treatments as the trends develop from the seasonal fashion shows around the world. PD team participates and showcases in worldwide fashion shows to keep up with the most up-to-date fashion in the industry. Quality Control team constantly test the products to ensure the manufacturers meet Eye Design's standards as well as the standards its customers demand. Eye Design sells and services accounts ranging from independent boutiques to some of the largest retail chains in the world.