The Everlast Eyewear & Sunwear collection has been buil t on the company's heritage of durable craftsmanship and ingenuity, with a strong emphasis on technology and today's progressive fashion. The collection has been designed to exceed the eyewear buyer's quality, performance, style and reliabilit y needs. Wearable, fashion-forward, hi-tech modern looks round out the collection and are i ncorporated in every design. The licensed Eyewear & Sunwear collection reflects the value of innovation, qualit y and styling, and commitment to customers. Everlast has done an excellent job of building a line of world-renowned products that have exceeded consumer's performa nce expectations for almost a hundred years; they are truly "The Choice of Champio ns." Everlast's reputation and overwhelming brand recognition, not only in the wo rld of boxing, but in the minds, bodies and souls of all who wish to push to the l imit is a key component of Optimate's approach to the collections' designs.