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Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. Diesel is an inn
ovative international design company, producing a wide-ranging collection of jeans, clothing and accessories. Diesel is a leader i
n pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product. When Renzo Rosso
founded the company in 1978, he wanted it to be a leader, a company that took chances and carved out a niche for itself in its fie
ld. He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend following typical
of the fashion industry. He wanted to create the most dynamic and imaginative product available anywhere: he gave his openminded d
esign team broad stylistic freedom, and their mission was to create an apparel line perfect for independent people who follow thei
r own unique path in life and for those style-makers who express their individualality by the way they dress.
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