Deer Stags has been in the shoe business since the 1940's and are proud to have kept their family values and traditions. Deer Stags prides themselves on being a reliable source of footwear, and strives to keep prices affordable without sacrificing quality or comfort. All Deer Stags branded shoes are made with specific comfort technologies such as S.U.P.R.O. Sock ®, Kentech, and DuraCushion Sole Technology. Known for their fully slip-lasted construction and comfort features, Deer Stags has become a top-selling brand in the dress casual category of national chains. In fact, according to NPD Fashionworld, the Deer Stags "Times" lace-up has garnered the #1 position on more than one occasion for "Best-Selling Dress Casual Shoe" in the National Chains sector! Deer Stags patented S.U.P.R.O. SOCK Technology offers the ultimate comfort footwear system by providing maximum comfort through the use of a thick, EVA orthotic sock known as the "S.U.P.R.O. Sock®." This revolutionary orthotic cradles your foot in contoured padding and provides excellent shock absorption with Altron cushions located where your feet need it most, your heel and ball of your foot. These yellow "comfort bubbles" absorb harmful impact from the ground before it reaches the bottom of your foot so your feet are always protected with every step you take. Deer Stags continues to grow while adapting to changes in the industry, however the principles on which it was founded remain the same - comfort, style and value.