The Decleor story started 35 years ago through the application of both passion and energy. At that time it was known as Cleor (The Cl?n Or or Golden Key that opens the Temple of Beauty), and its philosophy was "Be more than skin-deep" and each initiative was designed for the well-being of the body, the skin and the spirit, an astonishingly holistic and cutting-edge approach. Initiated by a passionate and bold team consisting of a beautician, a doctor, a shiatsu teacher and a fantastic aromatherapist and physiotherapist, the latter being a pioneer in her field. Their joint knowledge, their holistic approach to the body and their expertise in energy points prompted them to create fabulous plant-based treatments practiced in beauty salons. The team initiated a range of novel treatments associated with a line of unique products that were 100 percent pure, 100 percent natural, and without colorants or preservatives. Known as AROMESSENCE, these ultra-active daily serums applied before a daily moisturizer were an immediate success. They were quickly joined by innovative Face, Body, Sun and For Men products available in the form of delicately textured serums, balms and creams. After a decade in business, Cleor became Decleor, marking a turning point for the brand.