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The concept behind the DadGear style is simple - a masculine look combined with high quality materials and thoughtful design. These basic elements allowed us to achieve the next evolution of diaper bag for dads. Their goal for our products is not just neutral or unfeminine, but style that reflects who we are - guys; guys who take pride in caring for their kids. At DadGear, we focus on our design concepts. They engineer their entire product line with a "hands free" approach and include a number of other innovative features. They have worked hard to ensure that our products don't look like diaper bags; they simply look like great bags and jackets. Once you move beyond the good looks, you will find that our features truly are innovative and that we design them from a dad's point of view. The DadGear Messenger Bags have a number of great features and are easy to customize for both parents. The DadGear Backpack has a rugged look, structure, and includes a number of specialized pockets inspired by the hiking packs of our native Colorado. Our revolutionary products also include the DadGear Diaper Vest and Cargo Jacket, which take all of the functionality of our diaper bags and incorporate them into a stylish fleece! These are ideal for trips out and about without the hassle of hauling the entire arsenal of child care essentials. DadGear products are synonymous with quality. They use high quality hardware, zippers, fabrics and webbing so your DadGear will last far beyond your need for a diaper bag. They are proud of these products and we know that once you see and use them, you will understand why, and will be proud to carry and wear them yourself.