Founded in 1878 in the city of Croton, Italy, the Croton watch company sought to establish its reputation based on the values of the region, passion for high quality, precision, unique style and unsurpassed standards of excellence. As Croton evolved through the years it remained loyal to its origins, always striving to innovate and captivate consumers with its ability to consistently create highly sought after timepieces, ever so precise, at a value all are quick to recognize. Demand for Croton merchandise has never been stronger with more than one million watches sold in 2007 alone. This year Croton reached a milestone with its 130th anniversary and reinvented itself as the "Croton Group." Based on the company's winning philosophy of creating high quality, value based products; the "Croton Group" segmented its portfolio including now several new brands as well as its first venture into the prestigious exotic leather goods market, with the introduction luxury handbags and accessories collection.