Croton Watch Co., Inc. was founded in 1878, when there was not the plethora of watch companies as there are contemporarily. Each manufacturer labored to create the horological wonder of the century. Croton was a small manufacturer with the philosophy that precision, quality, style and value go hand in hand. The family-owned and operated business specialized in diamond weight high-end watches that sold to small jewelry boutiques throughout the United States. As Croton's reputation grew, there was more and more demand for their high quality watches. Croton expanded its bejeweled line, as the discriminating tastes of their customer changed. Today, Croton Watch is still family-owned and operated by the Mermelstein family, out of an 18,000 square foot facility in Moonachie, New Jersey. This multi-million dollar enterprise, which sells a diverse range of watches from simple quartz to complicated chronographs, at a wide array of price points, holds the same belief as their fore-bearers that precision, quality, style and value go hand in hand.
The Mermelsteins, watch purveyors for over forty years and owners of Nationwide Time Inc., a company that specializes in producing watches for the premium and resale market, have taken Croton Watch to the next level. They have created a streamlined production and distribution facility while maintaining Croton's acclaim of impeccable quality. Croton/NTI went on to partner with a Hong Kong assembly plant with the capacity to produce 200,000 watches per month. Known as the "Manufacturers' manufacturer," Croton/NTI also produces private label watches for a number of well known companies, and creates premiums for thousands of corporations. There is a Croton Watch for just about any occasion. From 18kt gold diamond studded automatic collectibles to everyday watches in the current season's most fashionable colors and styles. From production through after sales service, Croton stands behind its product. This is the same attention to detail that has been winning the wrists of millions of Americans since 1878. You will see the same high standards exemplified by each of the timepieces in high end department stores as well as fine jewelry establishments.
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