Beach Beginnings: Crocs, Inc. launched a footwear revolution with the debut of its original clog style, the Beach, in 2002. Designed as a superior gripping boat shoe, the Beach soon gained a legion of followers who wore Crocs shoes at work, at play and even in Hollywood. Movie stars including Al Pacino, Kate Winslet, Jack Nicholson, P Diddy, Whoopi Goldberg, Helen Hunt and Matt Damon have been spotted wearing Crocs shoes. Why the name Crocs? Because crocodiles are tough, strong, equally at home on land or in water and live for a long time - qualities and characteristics inherent to Crocs footwear as well.
Product Evolution: Crocs moved beyond the Beach and introduced more versatile and comfortable styles for more than wearing at the beach or on the boat. In 2006, the first flip-flop, the Athens, was introduced, along with the first flat, the Prima. The first Crocs wedge, the Sassari, debuted in 2007, as did the first lined clog, the Mammoth. This season the Crocband and the Almost Barefoot (ABF) collections take center stage.