Coloriffics loves shoes. It is their passion. They love the look of a high heel, the stature of a platform, the sparkles, the rhinestones, the lace and whenever possible the glitter! Coloriffics loves designing shoes and watching a new style come to life. They love that for over 60 years their shoes have been a part of special moments of so many; they are honored their shoes are present at milestones and events across your lives. Coloriffics remains focused on style, fashion, comfort and elegant trendy shoes. Always shoes! Coloriffics was founded in 1950 by George Speen; George and his family grew the company inside the bridal, prom and special occasion niche. In November of 2013 the Speen Family entrusted the continued success of Coloriffics and Sizzle to Verite Capital Partners, co-founded by Don Jones and Lynda Davey.