|
In 1988, Charles Malka made fashion history with the opening of the first Charles David boutique in the almost unattainable block of Hollywood: Melrose and Martel. Closely neighbored to boutiques a la mode
(Betsey Johnson, Koala Blue and Las Habitudes) the Charles David name came into fame selling coveted boots and heels to legions of fashionistas and celebrities alike.
Fast-forward twenty years, Charles David presently operates 28 nationwide freestanding boutiques and is sold in major department stores and over 500 specialty boutiques nationwide. In the past few years,
Charles David has seen much growth by successfully launching two diffusion lines: Charles by Charles David and Exchange by Charles David. Most recently Charles embarked on handbag design, creating an effortless choice for his customers.
Charles David is a family-owned business that controls all aspects of the shoe brand; design, retail, advertising, marketing, public relations, operations and distribution are all managed in-house.
But the essence of the company's success, according to CEO and President Charles Malka, is the beauty, style, comfort and quality of Charles David shoes.
Through effective marketing strategies, this has been consistently communicated to consumers. "It is a great satisfaction to play a small role in making a woman feel powerful, romantic and sexy...effortlessly chic. Shoes, as we know, are a love affair."
|
