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BCBGeneration is a brand inspired by the modern woman with a youthful attitude. BCBGeneration footwear collection has a complete lifestyle line offering shoes that balance a feminine, sexy aesthetic with an eclectic, urban sensibility. Under the creative direction of Joyce Azria, daughter of the famous designer Max Azria, BCBGeneration's mission is to design products that will make each woman fall in love with herself and her distinctive qualities through an exploration of style. BCBGeneration is decidedly modern, it has a distinctive sense of aesthetic inspired by European fashion and trends, it stimulates the senses and evokes an expression of individuality.