Mother and daughter design team, Ana & Valeria, founded AANETA in the late 90's in Uruguay. Ana and her mother moved to Los Angeles in the mid 90s. They would spend their time together co-designing handbags and began gifting them to close friends and family to wear. The handbags, all made in Uruguay, boasted the finest leathers and most innovative designs. Inspired by the constant attention their designs were receiving worldwide, Ana & Valeria decided to officially launch AANETA. By 2001, Aaneta bags were gaining popularity all across South America thanks to the dedicated design team and most talented seamstresses. In 2002, Valeria introduced them to the U.S. Market, who immediately fell in love with the design and exquisite construction. In 2003, Valeria and Ana premiered their first official AANETA collection which immediately sold out all across the United States including the celebrity shop hot spot, Fred Segal in Los Angeles.
